Brand messaging and design, website, collateral and email marketing.
I offer the following marketing project packages, and all can be bundled. On most projects I collaborate with designers and developers (I have a trusted small network that I work with regularly), however I always lead the project and will be your main point of contact.
Brand messaging and proposition
At the core of a great brand is establishing (or reconnecting) with your purpose, considering who your customers are and why, and then connecting the dots between your purpose, your product and your customer. In a brand messaging and proposition project, I’ll take all your thoughts and data about your brand and turn this into a tangible proposition which can used across all of your customer touchpoints.
The starting point: An in-person brand workshop with your team and/or customers to cover where your brand is now, where you want to be and how it should feel.
The process: I’ll take the workshop outputs and create a draft proposition, then together we will mould this into your brand messaging and proposition.
The result: A brand proposition which includes your purpose, strapline, one-liner, explanatory copy and messaging.
From £2500 and available from May 2022.
Full brand package
Working with a graphic designer, this includes brand messaging and proposition with the addition of design visuals and templates; the full brand package. This package works for new brands, rebrands and product brands.
The starting point: An in-person brand workshop with your team and/or customers to cover where your brand is now, where you want to be and how it could look and feel.
The process: I’ll take the workshop outputs and create a draft proposition and the designer will work on your initial visuals – you’ll have plenty of input along the way.
The result: Brand proposition plus design concepts for your brand, including logo, colour palette, font and visual identity (templates for documents and slides can also be included).
From £4500 and available from May 2022
Working with a graphic designer, this includes flyers, brochures, presentations and whitepapers. I will write your copy, create the design brief and work with the designer to bring your products to life on paper (or PDF!).
The starting point: Depending on the size of the project, this could be a briefing call on video or an in-person workshop. Either way, we’ll talk about who your collateral is for and what purpose it serves.
The process: I use a copy-first approach. So once you have approved the copy and a draft layout, I will create a design brief for the graphic designer to work their magic.
The result: Branded collateral, in all the file types and sizes that you need.
Quoted individually and available from May 2022.
Working with a graphic designer and a web developer, this is exactly what it says: a new website.
The starting point: Similar to the brand package, this starts with an in-person workshop with your team and/or customers to cover where your website is now, where you want to be and your customer journey.
The process: We’ll take the workshop outputs and create a sitemap and draft content. Once you are happy with this, we will build the site with plenty of progress updates along the way.
The result: A new website build in WordPress, including a CMS.
From £4000 and available from May 2022.
Email marketing set-up
Struggling to stay in touch with customers? Email marketing makes this a breeze and it’s an ideal project to outsource. Whether you are starting from scratch or need to clean an existing database, this is something which often falls to the bottom of marketers’ to-do lists.
The starting point: We will have a conversation to understand how your data looks right now, where it might come from in future and how we can organise it.
The process: I will sort through your existing data and tidy it up for your team to check before cleaning. It will then go into your email marketing system, tagged and ready to use. Your email templates are actually the quick and easy bit!
The result: An email marketing system, database and templates.
From £1500 and available from May 2022.
I get booked up quickly and most projects take a number of weeks, so get in touch sooner rather than later to discuss the options available and next steps.