B2B marketing strategy and mentoring
Strategic guidance, actionable insights, and hands-on support for your marketing team.
About me
I’m Veronica, B2B marketing consultant and mentor.
Into The Woods Marketing is built on 17 years’ experience working with tech, property, and healthcare businesses. My core areas of expertise are B2B marketing, strategy, copywriting and campaigns.
I specialise in regulated industries and professional services, working with my clients to develop marketing programmes and build creative teams. Whether you need strategic direction for your marketing or want to upskill your in-house team, I provide the expertise and accountability to drive results.
Marketing mentoring
Coaching, goal setting and strategic support for marketers
Marketing strategy
Research, content, campaigns, planning and metrics for B2B companies
Helping you grow, connect with customers, and amplify your brand
“We approached Veronica to help us develop our marketing strategy and mentor our content marketing manager. Her data-led and structured approach led to us reaching the top of search results for our chosen keywords, implementing automated email sequences, and optimising our web pages with a clear call to action.
Veronica supported our content marketing manager to make the shift from a content-led approach to embracing the full marketing mix”
– MD in energy and commodities executive search
“Since Veronica has been working with us it is fair to say that we have stepped up to a new level of marketing.”
— Operations director in property
“Veronica has done a fantastic job and she understands the industry well”
— MD in healthcare
“Aside from being very approachable and easy to talk to, Veronica’s work ethic and passion is contagious.”
– Senior marketer in tech
How I work with your team
As a marketing mentor I work with your team to help them step up and grow through a blend of structured coaching sessions and hand-on support and accountability.
Working on your marketing strategy, I’ll give direction and clarity to your ideas and ambitions, with a plan to get there and metrics to measure progress.
Ready to get started?
Posts and podcasts
Girls in Marketing: Consulting and mentoring in marketing
We talk about overcoming the fear of taking the next step in your career, finding your niche in B2B marketing and going from mentee to mentor.
Blog: Mental health for marketers
How to deal with stresses that are unique to marketing — Each profession has its own nuances around mental health.
Blog: Do you need a mentor or a coach?
Coaching and mentoring are often used interchangeably, but they are separate and individual disciplines.