Marketing strategy and mentoring
Strategic guidance, actionable insights, and hands-on support for your marketing team.
About me
I’m Veronica, marketing consultant and mentor.
Into The Woods Marketing is built on 18 years’ experience working with start-ups, SMEs and big corporations across a range of sectors, including tech, healthcare, property, e-commerce, entertainment, energy and recruitment.
Today, I work with established businesses who need extra support in their marketing team. Whether you need an overhaul of your marketing strategy or want to upskill your in-house team, I’ll help you figure it out
Marketing mentoring
Coaching, goal setting and strategic support for marketers
Marketing strategy
Research, strategy and planning for businesses
Helping you grow, connect with customers, and amplify your brand
“We approached Veronica to help us develop our marketing strategy and mentor our content marketing manager. Her data-led and structured approach led to us reaching the top of search results for our chosen keywords, implementing automated email sequences, and optimising our web pages with a clear call to action.
Veronica supported our content marketing manager to make the shift from a content-led approach to embracing the full marketing mix”
– MD in energy and commodities executive search
“Since Veronica has been working with us it is fair to say that we have stepped up to a new level of marketing.”
— Operations director in property
“Veronica has done a fantastic job and she understands the industry well”
— MD in healthcare
“Aside from being very approachable and easy to talk to, Veronica’s work ethic and passion is contagious.”
– Senior marketer in tech
How I work with your team
As a marketing mentor I work with your team to help them step up and grow through a blend of structured coaching sessions and hand-on support and accountability.
Working on your marketing strategy, I’ll give direction and clarity to your ideas and ambitions, with a plan to get there and metrics to measure progress.
Even better, we can do both. The strategy sets the direction; the mentoring makes sure it actually happens.
Posts and podcasts
Girls in Marketing: Consulting and mentoring in marketing
We talk about overcoming the fear of taking the next step in your career, finding your niche in B2B marketing and going from mentee to mentor.
Blog: Mental health for marketers
How to deal with stresses that are unique to marketing — Each profession has its own nuances around mental health.
Blog: Do you need a mentor or a coach?
Coaching and mentoring are often used interchangeably, but they are separate and individual disciplines.