Into The Woods is a freelance marketing service designed for small to medium businesses. Focusing on strategic marketing, campaigns, copywriting and PR, Into The Woods is everything you need from a marketing manager at the cost of a marketing assistant.
You can work with me on short-term marketing projects, on a monthly retainer with a package, or as your marketing team’s mentor, providing coaching and training. You will find more details about what I offer in services.
I am the founder of Into The Woods Marketing. I launched the business in 2020 following a 12 year, in-house marketing career.
Starting as sales and comms support, and ending as head of marketing, I’ve worked in companies and teams of all sizes, in markets all around the world. I have a background in journalism, an English degree and a diploma from the Chartered Institute of Marketing.
I enjoy sharing my knowledge and experience and you’ll find my marketing and freelance insights on the blog.
Who I work with
I work with businesses who need marketing support for a few days each month or marketing support for projects. Essentially, I am your outsourced marketing manager. I am based in Nottingham, but most of my clients are all over the UK.
If your business is in property, healthcare, environmental health, software/tech, social housing or local government, then we would be a great match. These are industries I know and love.
My approach to marketing
Having worked in several industries, with all kinds of products and services, I have marketed many weird and wonderful things. The approach, however, is always the same.
Everything starts with the customer. A marketing strategy and plan approached with scientific precision. Then campaigns are when we can get creative. When I meet a new client, we’ll talk about their business and brand before looking closer at their product/service and customers. We agree on goals and a plan of action based on how much of my support they need.
I’m hands-on when it comes to marketing, copywriting and PR. On some projects I will use the expertise of designers and developers to deliver the best result. I’ll always be honest if a freelancer with a different skill set or an agency with more capacity would be better suited to your needs.
The story of Into The Woods
Into The Woods started as an idea in 2015, prompted by the need for more freedom and flexibility, and fewer meetings and office politics. In 2016 I was offered an opportunity to work in e-commerce and get experience in B2C marketing. I took the job and put Into The Woods on the back burner.
An eventful few years followed. I moved cities, I was made redundant and I bought a house as a renovation project. In 2019, I revisited the idea of going freelance, once more craving flexibility. I gave my three months’ notice at the start of 2020 and in the middle of the Coronavirus pandemic, Into The Woods became a reality.
A bit more about me
I am British and Venezuelan and grew up near Sherwood Forest in Nottinghamshire. I studied English Language and Literature at the University of Leeds and lived in Yorkshire for 12 years. I moved to Nottingham in 2016.
My life in the midlands revolves around running my businesses, renovating an Edwardian semi in the suburbs and aerial acrobatics. I make and sell custom aerial circus costumes through my second business, Cielo Costumes.
I love travelling, reading and food. History and vintage design are also big passions of mine. I speak fluent Spanish, some Portuguese and many bits of other European languages.