Into The Woods is a freelance marketing service designed for small to medium businesses in property, healthcare and tech. Focusing on strategic marketing, campaigns, copywriting and PR, Into The Woods is everything you need from a marketing manager at the cost of a marketing assistant.
I’m Veronica Wood Querales, the founder of Into The Woods Marketing. The business launched in 2020 following a 12 year, in-house marketing career.
Starting as sales and comms support, and ending as head of marketing, I’ve worked in companies and teams of all sizes, in markets all around the world. I have a background in journalism, a degree in English Language and Literature, a diploma from the Chartered Institute of Marketing and will soon be a fully qualified mentor. You can see my full credentials on LinkedIn.
Who I work with
For marketing, copywriting and PR I work with businesses who need marketing support for a few days each month or marketing support for projects. My mentoring clients are businesses who need interim support for their marketing team, or a mentoring programme to help a marketer reach the next level in their career.
Essentially, I am your outsourced freelance marketing manager. I am based in Nottingham, but most of my clients are all over the UK and almost always SMEs. If your business is in property, healthcare or tech, then we would be a great match. These are industries I know and love.
Into The Woods Marketing is fully insured through Policy Bee and I have a contract with each and every client, no matter the size of the project.
My approach to marketing
Having worked in several industries, with all kinds of products and services, I have marketed many weird and wonderful things. The approach, however, is always the same.
Everything starts with the customer. A marketing strategy and plan approached with precision. Campaigns are when we can get creative. When I meet a new client, we’ll talk about their business and brand before looking closer at their product/service and customers. We agree on goals and a plan of action based on how much of my support they need.
I’m hands-on when it comes to marketing, copywriting and PR. On some projects I will use the expertise of designers and developers to deliver the best result. I’ll always be honest if a freelancer with a different skill set or an agency with more capacity would be better suited to your needs.
My approach to mentoring
I believe that every marketer should have a mentor. Somebody who is your sounding board, to push you when needed and listen when times are tough. I have benefitted enormously from having several mentors throughout my career.
My mentoring approach is to coach and listen, encouraging you to think independently. I openly share my own experiences as a marketer, including what has worked, hasn’t worked and what I’ve learnt along the way. Our relationship will begin with agreeing outcomes and setting goals. In some of our sessions or check ins, you might want to focus on a pressing issue, but we will always link back to your goals.
The story of Into The Woods
Into The Woods started as an idea in 2015, prompted by the need for more freedom and flexibility, and fewer meetings and office politics. In 2016 I was offered an opportunity to work in e-commerce and get experience in B2C marketing. I took the job and put Into The Woods on the back burner.
An eventful few years followed. I moved cities, I was made redundant and I bought a house as a renovation project. In 2019, I revisited the idea of going freelance, once more craving flexibility. I gave my three months’ notice at the start of 2020 and in the middle of the Coronavirus pandemic, Into The Woods became a reality.
A bit more about me
I am British and Venezuelan and grew up near Sherwood Forest in Nottinghamshire. I studied English Language and Literature at the University of Leeds and lived in Yorkshire for 12 years. In 2016, I moved to Nottingham.
My life in the midlands revolves around my partner Garry and our cat Ralph, renovating an Edwardian semi in the suburbs and aerial acrobatics. I make and sell custom aerial circus costumes through my second business, Cielo Costumes.
I love travelling, reading and food. History and vintage design are also big passions of mine. I speak fluent Spanish, some Portuguese and many bits of other European languages.