Girls in Marketing: Consulting and Mentoring in Marketing


Girls in Marketing is a learning platform and community on a mission to bridge the digital skills gap and equalise gender seniority in marketing. I worked with them last year in their mentoring programme, and this year I was interviewed on their podcast. We talked about marketing careers, B2B marketing and the benefits of mentoring.

How to recognise good copy


Good marketing needs good copy. If you are an SME hiring a marketer for a small team, you need a good writer. Likewise, if you use a hands-on marketing consultant or freelancer. And if you’re getting outside help from a copywriter, you need to know how to pick the right one.  I’ve long held the … Continue reading How to recognise good copy

Making the most of LinkedIn


**Updated July 2022** I spend a lot of time on LinkedIn; I’ve been using it since 2010. It’s the best social platform for the B2B clients that I work with. Unfortunately, LinkedIn can be really cringey. I don’t do click-bait posts, spammy messages or send out 100s of connection requests. My approach is to take … Continue reading Making the most of LinkedIn

All about PR


What is PR and how does it work for small businesses? When I talk to potential clients about PR, I find it’s the most divisive service I offer. Businesses either love it or hate it, often without really knowing how it works. It’s the marmite of the agency and freelance world.  When it’s done well, … Continue reading All about PR