Coaching and mentoring are often used interchangeably, but they are separate and individual disciplines. Knowing the difference can help you figure out what type of support you need: What is a mentor? A mentor is an experienced and knowledgeable person who offers support and guidance. It’s usually someone you know through work, a membership body … Continue reading Do you need a mentor or a coach?
Good marketing needs good copy. If you are an SME hiring a marketer for a small team, you need a good writer. Likewise, if you use a hands-on marketing consultant or freelancer. And if you’re getting outside help from a copywriter, you need to know how to pick the right one. I’ve long held the … Continue reading How to recognise good copy
A small business which needs marketing support normally has three options available to them: An in-house marketer is employed by your company. You’ll have access to this person at any time during work hours. They will really get to know the business and they will grow with the business. This is one of the most … Continue reading In-house, agency or freelance marketing?
What is PR and how does it work for small businesses? When I talk to potential clients about PR, I find it’s the most divisive service I offer. Businesses either love it or hate it, often without really knowing how it works. It’s the marmite of the agency and freelance world. When it’s done well, … Continue reading All about PR
Girls in Marketing is a learning platform and community on a mission to bridge the digital skills gap and equalise gender seniority in marketing. I have worked with them on developing their mentoring programme, and they invited me to be interviewed on their podcast. We talked about marketing careers, B2B marketing and the benefits of mentoring.
I am working with Alt Marketing School on their 6-week digital marketing bootcamp for marketers who want to do marketing differently and advance their career along the way. I’ll be running a workshop on systems and productivity, working smarter, not harder and focusing at work. I spoke to their founder Fab Giovanetti about the future … Continue reading Alt Marketing School: Building resilience and marketing systems
**Updated July 2022** I spend a lot of time on LinkedIn; I’ve been using it since 2010. It’s the best social platform for the B2B clients that I work with. Unfortunately, LinkedIn can be really cringey. I don’t do click-bait posts, spammy messages or send out 100s of connection requests. My approach is to take … Continue reading Making the most of LinkedIn