Good marketing needs good copy. If you are an SME hiring a marketer for a small team, you need a good writer. Likewise, if you use a hands-on marketing consultant or freelancer. And if you’re getting outside help from a copywriter, you need to know how to pick the right one. I’ve long held the … Continue reading How to recognise good copy
In-house, agency or freelance marketing?
A small business which needs marketing support normally has three options available to them: You can employ a marketer to work in-house You can work with an agency Or you can use a freelancer An in-house marketer is employed by your company. You’ll have access to this person at any time during work hours. They … Continue reading In-house, agency or freelance marketing?
Making the most of LinkedIn
I spend a lot of time on LinkedIn; I’ve been using it since 2010. It’s the best social platform for the B2B small to medium businesses I work with. Unfortunately, LinkedIn can be really cringey. I don’t do click-bait posts, spammy messages or send out 100s of connection requests. My approach is to take the … Continue reading Making the most of LinkedIn
All about PR
What is PR and how does it work for small businesses? When I talk to potential clients about PR, I find it’s the most divisive service I offer. Businesses either love it or hate it, often without really knowing how it works. It’s the marmite of the agency and freelance world. When it’s done well, … Continue reading All about PR