Girls in Marketing is a learning platform and community on a mission to bridge the digital skills gap and equalise gender seniority in marketing. I worked with them last year in their mentoring programme, and this year I was interviewed on their podcast. We talked about marketing careers, B2B marketing and the benefits of mentoring.
I am working with Alt Marketing School on their 6-week digital marketing bootcamp for marketers who want to do marketing differently and advance their career along the way. I’ll be running a workshop on systems and productivity, working smarter, not harder and focusing at work. I spoke to their amazing founder Fab Giovanetti about the … Continue reading Alt Marketing School: Building resilience and marketing systems
Good marketing needs good copy. If you are an SME hiring a marketer for a small team, you need a good writer. Likewise, if you use a hands-on marketing consultant or freelancer. And if you’re getting outside help from a copywriter, you need to know how to pick the right one. I’ve long held the … Continue reading How to recognise good copy
A small business which needs marketing support normally has three options available to them: You can employ a marketer to work in-house You can work with an agency Or you can use a freelancer An in-house marketer is employed by your company. You’ll have access to this person at any time during work hours. They … Continue reading In-house, agency or freelance marketing?
**Updated July 2022** I spend a lot of time on LinkedIn; I’ve been using it since 2010. It’s the best social platform for the B2B clients that I work with. Unfortunately, LinkedIn can be really cringey. I don’t do click-bait posts, spammy messages or send out 100s of connection requests. My approach is to take … Continue reading Making the most of LinkedIn
What is PR and how does it work for small businesses? When I talk to potential clients about PR, I find it’s the most divisive service I offer. Businesses either love it or hate it, often without really knowing how it works. It’s the marmite of the agency and freelance world. When it’s done well, … Continue reading All about PR