Marketing Funnels Masterclass

I’ve been teaching the marketing funnels workshop on the Alt Marketing School marketing certification since its inception, and we’ve now launched a 45-minute, deep-dive masterclass all about mastering marketing funnels. This is a marketing tool I’ve been using for years, and it gets results. So, if you want to know more about: ✅ The customer … Continue reading Marketing Funnels Masterclass

Do you need a mentor or a coach?

Coaching and mentoring are often used interchangeably, but they are separate and individual disciplines. Knowing the difference can help you figure out what type of support you need: What is a mentor? A mentor is an experienced and knowledgeable person who offers support and guidance. It’s usually someone you know through work, a membership body … Continue reading Do you need a mentor or a coach?

Girls in Marketing: Consulting and Mentoring in Marketing

Girls in Marketing is a learning platform and community on a mission to bridge the digital skills gap and equalise gender seniority in marketing. I have worked with them on developing their mentoring programme, and they invited me to be interviewed on their podcast. We talked about marketing careers, B2B marketing and the benefits of mentoring.

How to recognise good copy

Good marketing needs good copy. If you are an SME hiring a marketer for a small team, you need a good writer. Likewise, if you use a hands-on marketing consultant or freelancer. And if you’re getting outside help from a copywriter, you need to know how to pick the right one.  I’ve long held the … Continue reading How to recognise good copy