Getting the word out to all the right people, in all the right places, plus managing your brand and reputation.
How can I support your business with PR?
PR is a two-way process of getting your brand recognised and monitoring what it is being recognised for. I specialise in trade and local PR for property, healthcare and tech. This includes:
Press releases: Writing and preparing your release, including getting quotes and managing the approval process.
Media liaison and monitoring: Working with local media and trade press to get coverage on your business, people and products/services. Responding to requests for comment and keeping an eye on what the media and the public are saying about your business in the public domain.
Features, interviews and advertorials: Liaising with clients and journalists and keeping everyone briefed to get the best result. Writing sponsored content, or working with a publication to manage this on your behalf.
How can we work together?
I believe that PR works best as part of a wider marketing programme, linking in with your content, social and SEO strategy. If a dedicated PR agency would be better suited to your needs, I will tell you.
Are you undecided on if PR is right for your business? I’ve written a blog to explain how it works.
Why work with me?
My approach to PR draws on my background in journalism and my in-house experience as a communications manager. I’ll find the stories in your business that your audience wants to hear about.
If you believe in carefully placed, targeted and specific campaigns rather than “spray and pray”, then we would be a good fit. Having handled a number of PR crises in the past, you can also rest assured that your reputation is in safe hands.
Find out more about PR
If you want to discuss how to include PR in your marketing programme, get in touch and we can talk. After our initial chat, I’ll share examples of my previous campaigns.