A small business which needs marketing support normally has three options available to them: An in-house marketer is employed by your company. You’ll have access to this person at any time during work hours. They will really get to know the business and they will grow with the business. This is one of the most … Continue reading In-house, agency or freelance marketing?
Making the most of LinkedIn
**Updated July 2022** I spend a lot of time on LinkedIn; I’ve been using it since 2010. It’s the best social platform for the B2B clients that I work with. Unfortunately, LinkedIn can be really cringey. I don’t do click-bait posts, spammy messages or send out 100s of connection requests. My approach is to take … Continue reading Making the most of LinkedIn
All about PR
What is PR and how does it work for small businesses? When I talk to potential clients about PR, I find it’s the most divisive service I offer. Businesses either love it or hate it, often without really knowing how it works. It’s the marmite of the agency and freelance world. When it’s done well, … Continue reading All about PR