Marketing insights and guides
Explore practical marketing guides, mentoring advice and freelance insights for small businesses and in-house marketers. If you’d like to see more behind the scenes of small business life and what I’m learning about marketing, subscribe to my newsletter.
Marketing guides
Practical how-tos for businesses and marketers
How to recognise good copy
Good marketing needs good copy. If you are an SME hiring a marketer for a small team, you need a good writer. Likewise, if you use a hands-on marketing consultant or freelancer. And if you’re getting outside help from a copywriter, you need to know how to pick the right one. I’ve long held the…
How to become a great marketing manager
There are five traits which make a great marketing manager: independence, responsibility, commerciality, curiosity and productivity. Here’s what each one looks like in practice, and how to develop them.
All about PR
What is PR and how does it work for small businesses? When I talk to potential clients about PR, I find it’s the most divisive service I offer. Businesses either love it or hate it, often without really knowing how it works. It’s the marmite of the agency and freelance world. When it’s done well,…
Careers and mentoring
Advice and support for marketers
Freelance marketing
FAQs about working with freelancers and being self-employed
News
What I’ve been up to 👀
