Do you need a mentor or a coach?

Coaching and mentoring are often used interchangeably, but they are separate and individual disciplines. Knowing the difference can help you figure out what type of support you need: What is a mentor? A mentor is an experienced and knowledgeable person who offers support and guidance. It’s usually someone you know through work, a membership body … Continue reading Do you need a mentor or a coach?

Girls in Marketing: Consulting and Mentoring in Marketing

Girls in Marketing is a learning platform and community on a mission to bridge the digital skills gap and equalise gender seniority in marketing. I have worked with them on developing their mentoring programme, and they invited me to be interviewed on their podcast. We talked about marketing careers, B2B marketing and the benefits of mentoring.

How to recognise good copy

Good marketing needs good copy. If you are an SME hiring a marketer for a small team, you need a good writer. Likewise, if you use a hands-on marketing consultant or freelancer. And if you’re getting outside help from a copywriter, you need to know how to pick the right one.  I’ve long held the … Continue reading How to recognise good copy

Making the most of LinkedIn

**Updated July 2022** I spend a lot of time on LinkedIn; I’ve been using it since 2010. It’s the best social platform for the B2B clients that I work with. Unfortunately, LinkedIn can be really cringey. I don’t do click-bait posts, spammy messages or send out 100s of connection requests. My approach is to take … Continue reading Making the most of LinkedIn